Gretchen Cope

Something I’ve noticed from the beginning about you is that you’re incredibly hardworking and very thoughtful. I appreciate how I can trust that your work will get done efficiently and flawlessly. You’re very reliable in that sense! It’s cool to read your story and see that working hard and taking pride in your work has always been instilled in you – it definitely shows!

As a leader, I see you as a structured, organized planner on top of being very collaborative. It goes hand-in-hand! It’s easy to collaborate and get resources from someone who has it together. I think this was definitely evidenced with The Herd. As difficult of a project as that could be, you never had any shortage of ideas or pointers for that social presence. I think that while there was a lot of difficulty managing that group, you did your best and always remained professional. Sometimes, you can’t collaborate with people that don’t want to hold up their end, and that’s okay! Plus, you basically held down the fort on my position until I got in, and even taught me how to do certain things. That in and of itself is pretty amazing!

My hopes for you in the future are that you have the ability to exercise your leadership skills and truly act as a mentor. I’d love to see you be able to strategize an entire campaign from start to finish (for whatever company you end up working with) that tells the story of a brand. I think you do have those skills to be creative yet organized to see something big through to the end.